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FAQS FOR INFLUENCERS
TV/THEATRICAL/STREAMING STRIKE
Yes! Influencers may still pursue commercial work including influencer-generated brand deals covered by the SAG-AFTRA Influencer Agreement and/or Influencer Waiver. Please reach out to influencer@sagaftra.org for guidance on how to cover your brand deals under the most appropriate SAG-AFTRA agreement.
As an influencer, can I still do brand partnerships?
Influencers should not accept any new work for promotion of struck companies or their content.
Can I promote screenings and content produced by struck companies?
If an influencer is already under contract to promote struck work, then the influencer should fulfill their work obligation.
What if I am under contract to promote a struck companies’ content?
Influencers should refrain from posting on social media about any struck work regardless of whether they are posting organically or in a paid capacity.
Am I allowed to promote struck work on social media as a fan and not in a paid capacity?
You cannot participate in conventions such as Comic-Con on behalf of, or to promote, companies we are striking against - this includes appearances, panels, fan meet and greets, etc. involving struck work. You may participate in a convention in ways that are wholly independent of characters from struck work or sponsorship by struck companies. If you have any questions relating to this distinction, please contact SAGAFTRAstrike@sagaftra.org.
Can I attend conventions as a fan as long as I am not being paid to promote anything?
Circumstances may vary. We recommend that you reach out to Influencer@sagaftra.org for proper assessment.
Can I still work on brand deals with an advertiser for a cross-promotional campaign with a struck employer?
Any non-member seeking future membership in SAG-AFTRA who performs covered work or services for a struck company during the strike will not be admitted into membership in SAG-AFTRA. See Strike Notice and Order.
How does this apply to me if I’m a non-union influencer?
How can Influencers support the strike?
These FAQs are written specifically for influencers, for all other questions, please contact Influencer@sagaftra.org